Community relations refer to the interactions and connections between an organization or business and the larger community in which it operates. This research area focuses on how organizations can effectively engage with and contribute to the communities in which they operate, and how these relationships can impact the organization's reputation, brand image, and overall success. Research in this area may examine strategies for building and maintaining positive relationships with community stakeholders, the ways in which organizations can support and give back to the communities they serve, and the potential benefits of strong community relations for both the organization and the community itself. Overall, community relations research seeks to understand and improve the mutually beneficial relationships between organizations and the communities in which they are embedded.